full text File Size: 140 K bytes | Add this to my bookbag



A former actress and advertising account executive, in 1974 Dell Williams founded Eve's Garden, a business guided by a feminist and sex-positive philosophy that offered for sale vibrators, books, and other products to enhance and liberate women's sexuality. At first, she operated a mail order business, and later she also opened a storefront in New York City. The first store of its kind, Williams advertised it as a "feminist sexuality boutique and mail order catalog created by women for women and their partners." Williams was influenced by the writing of Wilhelm Reich and the work of sexuality educator Betty Dodson and by her experience organizing a Women's Sexuality Conference for the New York chapter of the National Organization for Women in 1973.